₹10 LAKH
EXPRESS
₹18 LAKH
SIGNATURE
0% ROYALTY
6 MONTHS

FRANCHISE BUSINESS MODEL 2026

TWO INVESTMENT FORMATS. ONE DISCIPLINED OPERATING SYSTEM.

A compact QSR built around repeatable food demand. Biryani anchors the meal occasion. Rolls drive convenience. Tikka lifts add-ons and average order value.

EXPLORE STORE FORMATS ↓ VIEW 12-MONTH RAMP & ROI ↓
₹10L EXPRESS (200 SQ FT)
₹18L SIGNATURE (400–500 SQ FT)
₹4L FIXED FRANCHISE FEE INCLUDED
0% ROYALTY FIRST 6 MONTHS
30–90 DAYS TRAINER DEPLOYMENT
ZOMATO & SWIGGY GROWTH ENGINE
TAMPER-EVIDENT PACKAGING SYSTEM
₹10L EXPRESS (200 SQ FT)
₹18L SIGNATURE (400–500 SQ FT)
₹4L FIXED FRANCHISE FEE INCLUDED
0% ROYALTY FIRST 6 MONTHS
30–90 DAYS TRAINER DEPLOYMENT
ZOMATO & SWIGGY GROWTH ENGINE
TAMPER-EVIDENT PACKAGING SYSTEM
3
CORE CATEGORIES
Biryani • Rolls • Tikka
200 SQ FT
EXPRESS FOOTPRINT
Delivery + Takeaway Lean QSR
400–500
SIGNATURE FOOTPRINT
High Street + Dine-In + Delivery
₹4L
FIXED FRANCHISE FEE
Included in package; non-negotiable
THE BUSINESS THESIS

BUILT AROUND REPEATABLE DEMAND.

Biryani is India's most ordered food item for 8 consecutive years. We pair it with fast-moving paratha rolls and high-margin charcoal tikkas to create unmatched basket economics.

01
MEAL ANCHOR

BIRYANI

Anchors the primary meal occasion for lunch, dinner and weekend family daawats. High volume, immense repeat demand, and strong emotional connection.

02
CONVENIENCE & FREQUENCY

ROLLS

Drives daily convenience, snacking, and high-velocity individual orders. Low prep friction, quick turnaround, and strong weekday daytime volume.

03
BASKET LIFT

TIKKA

Lifts add-ons and expands Average Order Value (AOV). High-margin skewered delicacies that complement every biryani order.

✓

WHY THE MODEL IS ATTRACTIVE

  • • Compact real-estate: 200 sq ft & 400–500 sq ft footprints keep rent disciplined and operations lean.
  • • Focused menu discipline: Allows tighter recipes, minimal wastage, fast prep, and stringent quality control.
  • • Delivery + takeaway built-in: Designed from day one for modern aggregator channels and quick pickup.
  • • Turnkey setup: Brand-designed facade, commercial kitchen flow, equipment, and launch packaging eliminate confusion.
⚡

WHAT THE FRANCHISEE IS BUYING

  • • A ready brand operating system: Not merely a logo, but an end-to-end disciplined business engine.
  • • Trainer deployment: Brand trainer for 30–90 days on-site for recipe execution, drills, and stabilization.
  • • Zomato & Swiggy support: Onboarding, menu engineering, listing hygiene, and brand-level commercial guidance.
  • • Continuous brand standards: Mandatory tamper-evident packaging and standardized recipe integrity.
ARCHITECTURAL RENDER SHOWCASE

EXPLORE THE TWO STORE FORMATS.

Click between the Express and Signature formats to examine the real storefront facade, commercial kitchen flow, customer counter, and complete equipment lists.

IDEAL FOR DELIVERY + TAKEAWAY

PROJECT BIRYANI 200 SQ FT EXPRESS MODEL

Total Franchise Package: ₹10,00,000 (Includes ₹4L Fixed Franchise Fee)

₹10 LAKH
Royalty: 0% First 6 Mos • 2% Thereafter

BRAND DELIVERS (EXPRESS)

  • ✓ Brand licence, recipes, operating SOPs and menu architecture.
  • ✓ Complete outlet layout and brand design for the approved 200 sq ft site.
  • ✓ Essential kitchen equipment package for Biryani, Rolls and Tikka production.
  • ✓ Opening packaging for approximately one month & usage guidelines.
  • ✓ Aggregator onboarding (Zomato & Swiggy), menu listing & launch assistance.

FRANCHISEE ARRANGES (EXPRESS)

  • • Approved 200 sq ft premises, security deposit and local statutory compliances.
  • • Outlet staff and local manpower as per brand staffing plan.
  • • Trainer salary and accommodation during the 30–90 day deployment period.
  • • Utilities, local operating expenses and approved raw material purchases.
  • • Mandatory ongoing packaging purchases from Project Biryani after launch stock.

COMPLETE EQUIPMENT LIST — 200 SQ FT EXPRESS

🍲 BIRYANI PRODUCTION SECTION
  • Commercial 2/3 burner heavy-duty gas range
  • Heavy-duty biryani handi set (multiple batch sizes)
  • Stock pots and sauce pans
  • Rice boiler / bulk rice cooking setup
  • Work tables in stainless steel (SS 304)
  • Exhaust hood and heavy ducting
  • Gas pipeline and safety regulators
  • Food warmers / Bain-marie counter
  • GN pans (1/1, 1/2, 1/3) and ladles
  • Storage racks & ingredient bins
🌯 KATHI ROLL SECTION
  • Flat tawa / commercial griddle
  • Compact dough kneading machine
  • Dough ball holding trays
  • Paratha prep table with topping wells
  • Ingredient refrigerated undercounter chiller
  • Sauce dispenser bottles & condiment station
  • Roll wrapping & tamper sealing station
  • Utility chef knives and chopping boards
🍢 TIKKA & COMMON KITCHEN OPERATIONS
  • Commercial chargrill / sigri / tandoor alternative
  • Skewers and tikka rods
  • Marination tubs / gastronorm pans
  • Deep freezer (300L - 400L)
  • Vertical refrigerator / visi cooler
  • Commercial mixer grinder
  • Vegetable cutting tools & slicers
  • Digital weighing scale
  • SS double-compartment sink & water purifier
  • POS billing counter & thermal printer
  • Online order receiving tablet system
  • Fire extinguisher & commercial safety kit
DELIVERY + DINE-IN + HIGH-STREET FLAGSHIP

PROJECT BIRYANI 18 LAKH SIGNATURE MODEL

Total Franchise Package: ₹18,00,000 (Includes ₹4L Fixed Franchise Fee)

₹18 LAKH
Royalty: 0% First 6 Mos • 2% Thereafter

BRAND DELIVERS (SIGNATURE)

  • ✓ Full brand identity with enhanced facade, interior detailing & customer-facing design.
  • ✓ Higher-capacity kitchen equipment & production flow for peak-hour throughput.
  • ✓ Recipes, SOPs, trainer deployment, trial production and opening supervision.
  • ✓ First month branded packaging with all approved formats and tamper-evident seals.
  • ✓ Zomato/Swiggy launch setup plus structured post-launch growth reviews.

FORMAT ADVANTAGE (SIGNATURE)

  • • More room for bulk production, order assembly, and seamless delivery rider dispatch.
  • • Stronger physical street visibility with dedicated dine-in / customer waiting lounge.
  • • Better peak-hour handling for large group orders, catering, and corporate catchments.
  • • Compact-QSR discipline preserved — no oversized restaurant bloat or wasteful Capex.
  • • Perfect for prime high-streets, dense mixed residential/office corridors.

COMPLETE EQUIPMENT LIST — 18 LAKH SIGNATURE MODEL

🍲 HIGH-THROUGHPUT BIRYANI & HOT STATIONS
  • Commercial 3/4 burner heavy-duty gas range
  • Heavy-duty biryani handi set (full commercial batch sizes)
  • Bulk rice cooking & straining line
  • Stock pots and sauce pans
  • SS prep and finishing tables (304 food grade)
  • Large commercial exhaust hood with auto-fire dampers
  • Extended gas manifold and high-pressure regulators
  • Multi-compartment Bain-marie / hot holding counter
  • Extended GN pan inventory and serving spoons
  • High-capacity storage racks & ingredient bins
🏛️ FRONT-OF-HOUSE & DINE-IN SERVICE (SIGNATURE EXCLUSIVE)
  • Polished brass & wood service counter
  • High-definition digital menu displays
  • Dedicated delivery rider pickup pass-through
  • Compact dine-in seating set (covers for 18–30 guests)
  • Commercial split air conditioning system
  • Awadhi royal architectural wall graphics & branded signage
  • Branded sound system and ambient lighting
FINANCIAL ARCHITECTURE

HOW THE UNIT COMPOUNDS PROFIT.

Our financial model is built on order density and customer repeat, not oversized rent. Select an operating scenario below to inspect mature-month surplus and the 12-month sales ramp.

Orders / Day
70
Average Order (AOV)
₹330
Monthly Sales
₹6.93L
Operating Margin
12–14%
Monthly Surplus
₹0.83–0.97L
Est. Payback
13–16 MO
PROGRESSIVE LOCAL REPEAT CURVE

ILLUSTRATIVE FIRST-YEAR SALES RAMP (M1 TO M12)

Click on any month pillar to see projected monthly sales and royalty status.

M1–M6: 0% Royalty M7+: 2% Royalty
₹77.7L
Year-1 Sales Target
~₹9.0L
Year-1 Operating Surplus
~90%
Surplus / Initial Package
~13–16 MO
Payback Range

WHY THE 6-MONTH ROYALTY HOLIDAY MATTERS

Traditional franchises charge 6–8% royalty from Day 1, starving the outlet of operating cash flow while sales are still ramping. Project Biryani charges 0% royalty for the first 6 months, and only 2% thereafter. More cash stays inside your outlet to fund staff incentives, local promotions, and customer acquisition.

* Illustrative planning scenarios based on disciplined standard operating costs. Actual performance depends on catchment location, rent, aggregator commercials, and local execution.
THE PACKAGING SYSTEM

EXTENDING THE STOREFRONT INTO THE HOME.

Every order must look unmistakably Project Biryani. Single-serve, regular, and family tubs paired with tamper-evident security tape build immediate customer trust.

Tamper-evident branded delivery bags original

TAMPER-EVIDENT BAGS

Reinforced craft bags sealed with bold security stickers. "Do not accept if seal is broken" and "Sealed For Your Safety" printed clearly on the tape.

Dum biryani original packaging tubs

ORIGINAL DUM TUBS

Custom-engineered heat-retentive tubs in Single-Serve (blue base), Regular Handi (red base), and Family Pack with circular sealing label.

Rolls & Tikka original packaging suite

FULL 360° MERCHANDISE

Carry bags with durable handles, ventilated roll boxes ("Rolled. Sealed. Satisfied."), wooden cutlery kits, and branded sauce containers.

A CONTROLLED LAUNCH ROADMAP

FROM SIGNING TO OPENING DAY.

No franchisee is left to coordinate ten disconnected vendors alone. Project Biryani leads design, specifications, equipment mobilization, training, and opening readiness.

STEP 01

SITE LOCK

200 sq ft Express or 400–500 sq ft Signature site review, footfall validation and brand approval.

STEP 02

DESIGN FREEZE

Detailed CAD layout, kitchen equipment flow, facade elevations, graphics and power positioning.

STEP 03

PROCUREMENT

Brand-selected kitchen equipment package, approved fabricator mobilization, and opening packaging planning.

STEP 04

TEAM BUILD

Staff hiring guidance, trainer arrival on-site, batch cooking drills, recipes and strict SOP training.

STEP 05

DIGITAL GO-LIVE

Zomato and Swiggy onboarding, menu cataloging, high-res photography standards, and launch offers.

STEP 06

MOCK OPERATIONS

Dry runs, peak-hour kitchen stress drills, delivery packing timing tests and service corrections.

STEP 07

SOFT LAUNCH

Controlled launch with brand-trainer on the floor monitoring portioning, temperature, and order dispatch.

STEP 08

GROWTH CYCLE

Customer ratings, repeat metrics, AOV, advertising efficiency and sales mix reviewed continuously.

AGGREGATOR SUPPORT IS PART OF THE OPERATING SYSTEM

NOT A BLANK LOGIN AND A MENU FILE

We assist our franchise partners with structured aggregator growth to maximize rankings without blindly burning money on discounts.

ONBOARDING

Restaurant onboarding guidance, documentation checklist, hygiene compliance and go-live coordination.

MENU ENGINEERING

Category structure, hero items, combos, add-ons and pricing architecture optimized for maximum conversion.

COMMERCIAL SUPPORT

Brand-assisted discussions for eligible commercial benefits and dedicated account-level representation.

ADS & DISCOUNTS

Disciplined use of sponsored ads and visibility boosters without sacrificing unit-level profitability.

RATINGS DEFENSE

Tamper seals and packaging SOPs designed to prevent transit spillage, reduce complaints and protect ratings.

DATA REVIEWS

Order mix, AOV, funnel conversion, customer repeat rates and cancellations reviewed regularly.

APPLY FOR FRANCHISE RIGHTS

BRING PROJECT BIRYANI TO YOUR CITY

Complete our initial partner evaluation form. All submissions are directly routed to our Franchise Expansion Desk on WhatsApp (8448447408).

💬
Prefer Direct Discussion on WhatsApp?

Connect directly with our Franchise Expansion Director at 8448447408

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